Personal Reflection: Digital Marketing
- bawittler
- Mar 26, 2023
- 2 min read
Throughout my digital marketing class this previous month, I have gained a deeper understanding of the various strategies and tactics used to promote businesses online. From SEO to email marketing to social PPC marketing, there are numerous ways to reach and engage with potential customers in the digital space.
One of the most important topics we covered in class was search engine optimization (SEO). I learned that optimizing a website's content and structure can greatly improve its visibility in search engine results pages (SERPs). This is achieved by using keywords, creating high-quality content, and building quality backlinks. Additionally, we learned about the importance of local SEO, which involves optimizing a website for location-based searches.
Another topic that I found particularly interesting was social media marketing. As a heavy user of social media, I was fascinated by the ways in which businesses can use these platforms to engage with their audience and promote their brand. We learned about the importance of creating a social media strategy that aligns with a company's overall marketing goals, as well as how to measure the effectiveness of social media campaigns. An important lesson that I learned is to use a wide variety of content forms to influence engagement and cultivate consumer brand awareness.
Email and SMS marketing were also important topics that I dedicated some of my research to. I learned about the different types of emails, such as newsletters and promotional emails, as well as how to create effective email campaigns. Additionally, I learned about the effectiveness of a targeted SMS marketing campaigns. High open rates, high response rates, and the cost effectiveness of SMS marketing makes it an incredibly fruitful marketing channel if it aligns with your brand marketing strategy. We also discussed the importance of building a targeted contact list and using segmentation to personalize emails based on a subscriber's interests and behaviors.
Overall, I found the digital marketing class to be incredibly informative and useful. It has given me a strong foundation in the principles and practices of digital marketing, and I feel better equipped to help businesses build their online presence and reach their target audience. You can view my digital marketing research and campaign below!
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